It is Easter this weekend. You may be holding an egg hunt, but you don’t have to hunt down articles to read. I’ve done it for you. Happy Reading!!
I was surprised to read a study last week that claims nearly 90 percent of marketers are not trained in marketing performance and marketing ROI. The study, (Global Marketing Effectiveness Program), was conducted by UK market researcher, The Fournaise Marketing Group, surveyed 1,200 CEOs, and management and marketing decision-makers in North America, Europe, Asia and… Read more about View From the Top: Marketers Need More ROI Education
If you’re not buried completing your taxes for next week’s deadline, then you’ll have time to read all of the great articles I’ve share with you. If you’re still in the throes of tax prep, then take a time out. Happy Reading!!
As I have written before, I think mobile marketing is going to play a huge role in the future for how marketers reach customers and how customer search for information. But that doesn’t mean that reaching customers via their desktop devices is going away – not by a long shot, according to a new eMarketer… Read more about View From the Top: Search on the Desktop and Mobile
Hopefully you survived April Fool’s Day unscathed by pranksters. Now it’s time to move on and get down to real work. It’s spring, so, I wanted to plant some articles that will help your ideas bloom. Happy Reading!!
The eAccountable Blogger Outreach Program continues to evolve and improve as we constantly solicit feedback from our bloggers to find new ways to entice them to work with our great roster of merchants. We are finding that our merchants love the chance to work with bloggers that have dedicated, loyal followings – often in… Read more about View From the Top: Blogger Opportunities Abound
Be on the lookout for some marketing pranks next week. After all, it’s April Fool’s Day on Tuesday and you know that some brands will be looking to grab attention with fake ads or videos or whatever creative schemes they can leverage for attention. But this week’s roundup of stories is no joke – fraudulent… Read more about Friday Pulse: Wallet Wars, Fake Web Traffic, Google Guest Post Slap
If you need a timeout from March Madness and your brackets, look no further. Here are some interesting articles that will stimulate your brain beyond just final scores and potential final fours. Happy Reading!!
Almost a year ago, Google announced that it would be shutting down its Google Affiliate Network. The news sent many in the industry reeling. Extremists questioned whether the perceived lack of support for the affiliate space by Google was the death knell. Others speculated about ulterior motives by Google to find a way to compete… Read more about View From the Top: A Year Without Google Affiliate Network
The Polar Vortex seems to be coming to an end. Although, I don’t pretend to understand what Mother Nature will do next. Meanwhile, I’m hunkered down enjoying the snow and wrapping my head around just how fast the tech space is changing all of our lives. Here are some articles that you should enjoy for… Read more about Friday Pulse: Marketing Pot and Wearables, Tips for Pinterest