When it comes to online marketing there is a lot of talk about how much it costs to acquire new customers. That discussion is usually followed by what it costs to retain customers or make them repeat buyers. However, too often when I ask our clients or prospective clients about their life time customer value,… Read more about View From the Top: The Importance of Lifetime Customer Value
It’s almost time for the Big Game. That’s means big screens, beer and lots of snacking. But before your place your bets (legally, of course) and get ready for some football, check out some tasty online marketing snacks that I’ve gathered for you to much on pre-game. If you’re not a fan and you usually… Read more about Friday Pulse: Google Reports Paid Clicks Rise, EBay uses Google to Fight Amazon, Super Bowl Ads Already Online
Matt Cutts, the head of Google’s Webspam team may have declared guest blogging for SEO dead, but I disagree and it looks like I’m not the only one. I think when done right, guest blogging can increase brand exposure, bring in new audiences and help ease the onus of creating lots of content.
If you’re trying to stay warm, like most of the country, here are some great articles to read by fire. So, cozy up, grab a blanket and learn about why Google is down on guest blogging, how Pinterest is refining its categories and the app that stalks shoppers for data. Happy Reading!!
It’s hard to believe that in these times where the Internet is an integral of everyday life, there are still ecommerce sites that are asking the question “Do I really need a blog?” The short answer is “Heck, Yes!!”
Affiliate Summit in Las Vegas this week was great, but like many I came home with some conference crud. So, if you’re under the weather like me, grab your mobile or tablet and do some reading while you recuperate. I’m staying home to avoid passing on germs, but here are a few interesting articles that… Read more about Friday Pulse: Lang Page Plugins, Coupon Redemption Skyrockets, Mobile SEO
Based on our ongoing blogger outreach efforts and the results, I’m identifying bloggers as the new longtail opportunity in the affiliate channel. Time and again we have seen that merchants, who work with content bloggers that are using affiliate links to monetize, have not only positive short term results but greater value in the long… Read more about View From the Top: The Affiliate Longtail
I’m headed off to Affiliate Summit West 2014 in Las Vegas. But before I go I wanted to share some interesting articles. I especially loved the one about the psychology behind social media. I hope you’ll find it as fascinating as I did. Happy Reading!!
It seems like retargeting has been a buzzword for a while. Everyone is trying to get it right. Some call it the Holy Grail. Those that execute it right, don’t seem to get too much praise, but those that don’t are often labeled as creepy or invasive. The creepy ones seem to stand out, be… Read more about Retargeting for Affiliates
It’s finally 2014. I hope you enjoyed a prosperous, healthy and peaceful 2013 but as they say “out with the old in and in with the new.” Now is the time to put all of those action items and big plans into place to continue moving forward. This is going to be a year of… Read more about Friday Pulse: 2014 The Year of Change