It’s almost 2014. That means it’s time for market researchers to recap holiday sales and the predictions for the New Year to begin. I’ve also thrown in some of my own predictions as I waded through a mountain of articles and come up with a handful that should help you kick off 2014 with a… Read more about Friday Pulse: 2014 Predictions and Recaps of Holiday Sales
DECEMBER 20, 2013 DENVER – Digital performance agency eAccountable is continuing its aggressive blogger outreach program and giving back to the performance marketing industry in the process. To better understand bloggers, eAccountable.com in conjunction with ClearVoice Research is conducting a detailed survey that is designed to determine the preferences of bloggers who create content online.… Read more about eAccountable Blogger Survey Pays $5 and Gives Back to Performance Industry
The countdown to Christmas is on. With less than a week to go and shipping orders at the end of their cycle to reach customers on time, it’s nearly time to sit back and relax with the family. But before you get into full merry mode, be sure to check out this gift package of… Read more about Friday Pulse: Naughty or Nice, Instagram Ads Perform Well, Mobile on Fire
A new study from Walker Sands, called 2014 Future of Retail Study, was released this week and focuses on online consumer behaviors in order for retailers to better understand their customers and help retailers better generate revenue across channels. The online industry usually pours over stats and data that focus on our end f the… Read more about Retailers Eyeing Online Tactics
Happy Friday the 13th. Hopefully superstitious consumers will turn to the Internet to do lots of shopping and make it a lucky day for you since we are just 12 days out from Christmas. This is crunch time but take a breather to enjoy the gift of some great article I’m sharing with you. Happy… Read more about Friday Pulse: Women Shop at Work, Facebook Reccos Lead the Pack, Instagram’s Direct Messaging
Congratulations to our client Mizuno Corp. for making the prestigious Internet Retailer Hot 100. Mizuno, a leading sporting goods company, made the list by understanding its customers and finding new ways to engage with them in every possible way on every platform. Internet Retailer had some interesting statistics about the overall category, which includes toys,… Read more about Being a Good Sport Online
We are all coming off the rush of Black Friday and Cyber Monday, and looking toward Green Monday. The online shopping numbers have been great with mobile leading the way. Here are some other articles that could influence online marketers as 2014 approaches. Happy Reading!!
The early numbers for Cyber Monday are in and so far from what I’ve seen, online shoppers were clicking their way to savings. According to published reports, as of 6 p.m. Eastern time, overall sales were up 17.5% on Cyber Monday compared with last year, says IBM Digital Analytics Benchmark. Another e-commerce research company, Custora… Read more about View From the Top: Cyber Monday Hits Record Levels
Sorry for the delay in getting out my blog last week. There were wonderful family Thanksgiving festivities, great skiing and the madness of Black Friday online. What a whirlwind (and a blast). I hope you also had much to give thanks for. However, the upside to being late means that you get a double dose… Read more about View From the Top: Black Friday by the Numbers
Before you start thinking about turkey and all trimmings, let’s give thanks for the growing performance marketing space and a prosperous Q4. After you devour these tasty nuggets, you can fill up on turkey, stuffing and family festivities. Happy Reading!!