Two years ago daily deal and flash sale sites were red hot. Now, not so much. These sites still have traffic but interest may have waned do to the stiff competition, the advances in mobile offers, and perhaps daily deal fatigue. I saw this chart (compiled by market researcher Hitwise) and thought it was interesting… Read more about Daily Deals are Evolving
If you’re knee-deep in Q4 offers and hustling for the online holiday season, you might need a little break. I’ve gathered a few interesting articles that provide some insight into the overall marketplace. Most articles are big picture but it’s good to get out of the grind every now and then and think about the… Read more about Friday Pulse: Ads Go Native, Hummingbird Impact, Microsoft Tackles Cookies
With the shortened online holiday season about to kick into high gear (just 27 days between Thanksgiving and Christmas) many affiliates are looking for merchants to place in special positions or work with on holiday offers. Many affiliate networks have new programs and tools to help facilitate that relationship during the height of the online… Read more about View from the Top: Tools to Streamline Affiliate Merchant Relationships
I hope you all got through the first week of October unscathed, because the push for online holiday shopping is really on now. But before you get back to work, I wanted to share some interesting articles from this week. Users are going after Yahoo for target ads from scanning email, an online illegal drug… Read more about Friday Pulse: Twitter’s New Metrics, Mobile Beats PC for Shopping, Yahoo Sued over Ad Targeting
It’s time for the Major League Baseball pennant races, but most online marketers are focused on making mobile online marketing a homerun for holiday season shoppers. Although most researchers are predicting that online shopping for the holiday season will grow just 15 percent (the smallest leap in several years), these same marketer researchers are also… Read more about View From the Top: Mobile Marketing Tees’ Up for Holiday Homerun
It’s been a busy week and in the midst of the Q4 online shopping season, Google launched a major algorithm update. It’ll be interesting to see how this impacts merchants and publishers. In addition, I’ve shared some good articles are mobile growth and who is not using the Internet. Happy Reading!!
My home base of Denver is playing host to this year’s annual ShareASale ThinkTank event. This is one of my favorite conferences of the year and this time around it’ll be right in my back yard. ShareASale has been putting on ThinkTank since 2006. It’s an intimate invitation only conference that is always held at… Read more about ThinkTank and Blogger Outreach
Welcome to fall. Okay, it’s not technically fall until Sunday, September 22. Still, that means that before you know it the little ones will be prepping for Halloween and online marketers will be knee-deep in online holiday promotions. So, grab your pumpkin latte, put on that favorite sweater and curl up with a cozy blanket… Read more about Friday Pulse: RingRevenue #1, Prepping for Q4, Pinterest Tests Ads
Last week RingRevenue held its annual corporate event at Santa Barbara, where the company is headquartered. We’ve been working with them for a while now and have more clients (as I mentioned in previous blog that are starting to implement pay-per-call programs as a way to drive additional traffic, leads and revenue. Being fully immersed… Read more about Pay-Per-Call for All
Happy Friday the 13th. Have no fear, Triskaideckaphobiacs; all of the articles hear are intended to bring you good luck not bad. Happy Reading!!