As we move into 2016, there are a few topics I expect to dominate the headlines as the New Year progresses. Mobile will continue to grow:
It’s our first full week of 2016 and so far the New Year for online marketers is looking bright. Data is rolling in the holiday season and by all accounts shopping online was a huge success with significant growth over previous years. It’s also clear from articles that Amazon dominated the holiday shopping season. Here’s… Read more about Friday Pulse: The 2016 Kickoff Edition
Let’s make this short and sweet, so we can all get to the important stuff – ringing in 2016 in style. It’s hard to believe another year has flown by and we are ready to kick off the New Year. It’s been an outstanding 12 months for the online marketing space – the explosion of… Read more about Friday Pulse: The New Year’s Eve Edition
It’s that time of the year when people are making resolutions. Most commonly people want to kick off the New Year with goals to be more healthy and fit. I applaud that as a personal resolution, but why not resolve to get your business in tip-top shape. Here are some simple things you can do… Read more about Resolve to Shape Up Your Business
With it being Christmas Eve tonight, I thought I would give you a the gift of getting this to you early. Here’s wishing you and yours a happy, healthy holiday season. Happy Reading!!
I’m not Santa, but I’ve still got my Naughty and Nice List. However, my list isn’t about specific people that have been good or bad this year, but rather trends or issues that impact the performance marketing industry – both positively and negatively. I’m thrilled to note that for 2015 the Nice far outweighs Naughty.… Read more about The Online Marketing Naughty and Nice List
It’s the weekend before Christmas and I am hoping to be able to wind down a bit since all the shipping dates have passed for getting online purchases to their destinations. I also hope you are able to take some time to relax and enjoy time with loved ones. My gift to you is that… Read more about Friday Pulse: The Gift Edition
You know how nearly everyday there is some new seemingly-made up holiday? National Gun Powder Day. National Dunce Day. Well, there is a new holiday that I can totally get behind and celebrate with gusto. Today (December 18th) has been declared the first ever Give a Wine Club Day (#GiveAWineClubDay)!
You’re swamped with the frenzy of the season. Me. too. No time to waste, so here are some articles from this past week that offer good insight, a peek into the data, and some things to ponder as you move your online marketing efforts forward for the new year. Happy Reading!!
When we’re all done looking through the top-level data for the holiday season and we start digging deeper i think we’ll see a few interesting ecommerce trends emerge. I’m expecting that many retailers will see a significant rise in cart abandonment along with an increase in conversions from emails.