I hope everyone successfully survived Black Friday and Cyber Monday. In fact, according to data that is pouring in, you should have not only survived but thrived. The figures were up from last year and no surprise to anyone, mobile lead the way. Here’s the most interesting data from articles this week. And just so… Read more about Friday Pulse: The Black Friday/Cyber Monday Edition
eAccountable’s sister company, ClearVoice Research, is conducting daily shopper surveys (the U.S. Winter Holiday Spend Tracker) and are compiling the results as a means of helping retailers maximize their Holiday sales efforts. We are lucky to immediately access to such great, nearly-real time research that was designed to monitor key trends in holiday spending among… Read more about U.S. Winter Holiday Spend Tracker
I hope you all had a festive, fun-filled feast with family and friends for Thanksgiving! I know I did. Here’s some reading that will fill you with even more thanks. Some of the data is in and Thanksgiving and Black Friday were a huge hit for online marketers. Of course, mobile fueled the fire –… Read more about Friday Pulse: The Black Friday Edition
What can I say? I’m feeling extra thankful this week. With thoughts of a Thanksgiving feast dancing in my head and being surrounded by family and friends, I am truly grateful. So, in the spirit of giving – here’s a bounty of interesting articles. They are tryptophane free so you won’t fall asleep after… Read more about Friday Pulse: The Big Feast Edition
It seems like all the news is about mobile and ecommerce. Whether it’s a new report about mobile growth or the explosion of mobile for the holiday season, there is much ado about mobile. Happy Reading!!
I recently saw a report from BI Intelligence about affiliate marketing. I was excited to see some new data from the market researcher specifically about the affiliate space and i was also buoyed by the results, which proved out what I and my colleagues in the affiliate space have been saying for years. In short… Read more about View From the Top: Stats Put Affiliate Channel in Limelight
This week was veritable bounty of good news and interesting articles about online marketing. We’ve got everything fro expanded services for affiliates from SkimLinks and FMTC to more on mobile and Facebook’s continued moved to attract more ad dollars. Happy Reading!
As a marketer and a consumer, I love reviews. They are a great way to get information and drive sales. But this week fake reviews are big news. Everyone is trying to crack down on them. I hope the efforts are successful.. Meanwhile, mobile continues its growth; marketers “like” Facebook, and there is a lot… Read more about Friday Pulse: The Fake Reviews Edition
I’ve written before about the evolution of agencies. Advertising agencies morphing to include more digital expertise, agencies specializing in particular marketing disciplines expanding into other areas to offer more services, and changes everywhere in between as to cover the digital spectrum. Evolution is inevitable as the online marketing space changes rapidly. Adaptation is key. But… Read more about View From the Top: The Tools for Success
The final push for online marketers for Halloween is on. Then we are quickly (and in some cases, already) are on to the rest of the huge holiday online shopping race. This quarter should be very interesting as online retailers scramble for new ways to get consumers’ attention. Bigger deals, more shipping options, availability from… Read more about Friday Pulse: The Ready, Set, Go Edition