Nearly three years ago I wrote about the evolution of outsourced program management firms (OPMs) into agencies offering a wider range of services. This change from simply managing a brand’s affiliate program to the addition of more services and being tied more closely with the brand’s strategic online position has continued to evolve into more… Read more about View From the Top: The OPM Evolution Continues
Hopefully you’ve successfully rebounded from the Patriotic celebrations last week on the Fourth of July. That means, that right now you should be heavily promoting Back to School offers and knee deep in preparations for the Q4 online shopping bonanza. If that’s not enough fireworks for you then I also have some great articles that… Read more about Friday Pulse: Affiliate Boosts Online Trust, iOS8 Expected to Change Online Shopping, Affiliate Myths
I recently saw an interesting study about how organizations are using more content to influence purchases, but according to Demand Metric’s Lead Generation Benchmark Report for 2014 (http://www.salesfusion.com/white-paper/demand-metric-lead-generation/) , this content clutter is leading visitors to content fatigue which can lead to less engagement. The numbers show that content is one of the best ways… Read more about View From the Top: Active Content Engages
It’s nearly July and we all know what that means. No, not vacation and hot weather, but rather a huge push to start prepping for the Q4 holiday season. Check out what Internet Retailer has to say on the subject. I’ve also shared some interesting stories on Google+. Each piece has a very different take… Read more about Friday Pulse: Google+ Success or Failure, Christmas in July, Free Marketing Tools
Just one day until the official start of summer. I hope you have great plans to get outdoors and enjoy the nice weather – that’s if you have nice weather. Our deepest sympathies go out to those that have experienced the recent wrath of Mother Nature. You are in our hearts and thoughts. For… Read more about Friday Pulse: IBM Saw Glassholes Coming, Facebook Game Changer, Style Bloggers Making a Mint
Affiliate marketing is starting to gain a foothold in the B2B space, but there are still a lot of challenges. Domain registration and Web hosting are big business for B2B affiliates. Still, B2B is a much harder path for affiliates than B2C because B2B products often involve a much longer sales cycle. In addition, there… Read more about View From the Top: B2B – The Next Big Opportunity?
As marketers move to a more holistic approach to their efforts, it’s more important than ever for retailer to be able to track and identify their best customers as they walk in the door of their brick and mortar stores. The idea is that having that information could allow them to target those shoppers for… Read more about View From the Top: In-Store Shopper IDs Crucial to Online Marketing
Before you set out to enjoy your Father’ Day (whether you’re a Dad or someone who is celebrating their pop) here are some great articles that are sure to make you more informed and on top of the latest happenings Happy Reading!!
Happy National Donut Day! Are you channeling your inner Homer Simpson? Well, today is not just about the delicious powdery treat that we know is bad for us, it’s about apps. It looks like apps are cutting into Google’s share of the mobile search market and Internet Retailer is giving us its exclusive list of… Read more about Friday Pulse: Top Mobile Commerce Apps, Trust vs. Bribes, Pay for Pin Promotion
For the past several years I have been harping on the point that executing on a comprehensive mobile marketing strategy is the difference between those that have a significantly better chance to succeed and those that are doomed to be left in the dust. Mobile is growing and getting bigger by the minute. According to… Read more about View From the Top: Mobile Marketing Strategy a Must