The Polar Vortex seems to be coming to an end. Although, I don’t pretend to understand what Mother Nature will do next. Meanwhile, I’m hunkered down enjoying the snow and wrapping my head around just how fast the tech space is changing all of our lives. Here are some articles that you should enjoy for… Read more about Friday Pulse: Marketing Pot and Wearables, Tips for Pinterest
Get ready to spring forward. This is the weekend that we begin the bi-annual practice of changing the clocks (and the smoke alarm batteries) for Day Light Savings Time. Yes, we will all lose an hour of sleep as we set the clocks forward an hour. That’s why I packed a lot of great articles… Read more about Friday Pulse: Affiliate Marketing Matures, Coupons Helped by Email, Consumer Want Do Not Track
Goodbye February. Here’s hoping to March bringing some spring-like weather relief to much of the nation. Meanwhile, you can warm up with some good reads from all over the Web. Happy Reading!!
There are scientists and researchers of all types dedicated to studying our every move and behaviors. Currently, I am reading the book the Invisible Gorilla, which is based on an experiment designed to show us that our perception of situations are not always correct and that we are not as observant as we think. It’s… Read more about View From the Top: Using Science to Help Your Business
It was a short week for many with a holiday honoring two of our Nation’s great Presidents. So, just in case you didn’t have time to get to all the big news, I’ve gathered some interesting articles to share with you. Happy Reading!!
I’m following up last week’s post about lifetime customer value with the second part of the online marketing success equation – customer retention. Retaining customers is also the key to bringing them to a profitable lifetime value and overall profitability for your business. According to the Harvard Business School, increasing customer retention rates by 5… Read more about Personalization is Key for Online Marketing
When it comes to online marketing there is a lot of talk about how much it costs to acquire new customers. That discussion is usually followed by what it costs to retain customers or make them repeat buyers. However, too often when I ask our clients or prospective clients about their life time customer value,… Read more about View From the Top: The Importance of Lifetime Customer Value
It’s almost time for the Big Game. That’s means big screens, beer and lots of snacking. But before your place your bets (legally, of course) and get ready for some football, check out some tasty online marketing snacks that I’ve gathered for you to much on pre-game. If you’re not a fan and you usually… Read more about Friday Pulse: Google Reports Paid Clicks Rise, EBay uses Google to Fight Amazon, Super Bowl Ads Already Online
Matt Cutts, the head of Google’s Webspam team may have declared guest blogging for SEO dead, but I disagree and it looks like I’m not the only one. I think when done right, guest blogging can increase brand exposure, bring in new audiences and help ease the onus of creating lots of content.
It’s hard to believe that in these times where the Internet is an integral of everyday life, there are still ecommerce sites that are asking the question “Do I really need a blog?” The short answer is “Heck, Yes!!”