In the ever-evolving landscape of affiliate marketing, staying up-to-date with regulatory changes is crucial to maintaining trust and transparency between businesses and consumers. Recently, the Federal Trade Commission (FTC) released new disclosure guidelines that...
Know Thy Customer. It’s the first rule of business for a reason. If you don’t know who your customers are, then who are you selling to? Your idea of who your target audience is might be much different from who your target audience actually is. The...
SEPTEMBER 2023 - eAccountable is thrilled to announce a strategic partnership with Skai, formerly known as Kenshoo, aimed at revolutionizing advertising campaigns and providing enhanced reporting insights to clients. After conducting a successful pilot program with a...
Last week, eAccountable received an award for the Best Content Marketing for our work with the Parks Project an apparel and home decor brand which celebrates America’s National Parks. eAccountable helped the Parks Project launch a campaign to target...
Amazon recently celebrated its most monumental day in company history. As the curtains closed on this extraordinary event, it became clear that this year had ushered in an era of unprecedented success and innovation. This particular Prime Day marked the peak of the...
Are you leaving money on the table? With an average ROI of $36 to $1, there is no doubt email marketing is a key digital marketing tool. That’s why if you’re a business without an email marketing strategy in 2023, you are leaving money on the table. Don’t...
Gucci sells luxury, not clothes. Mercedes sells status, not cars. Apple sells exclusivity, not technology. The best companies sell feelings, not products. Remember this. Luxury: A Constantly Changing Industry If you’re selling luxury in...
Are you reading the room? When it comes to your ads, you should be... Where Are Companies Spending Their Ad Money? Not shocking, digital and programmatic makes up nearly half of all media spend. In the early 2000s, there were “forecasts” that digital would...
Miami, April 3rd, 2023 – eAccountable won two awards at the Partnership Awards for 2023! PI Live is the go-to event for Building Profitable Partnerships with an aim to “recognize the very best in partnership marketing, celebrating innovation, creativity, and success...