As we approach the end of the year, it's the perfect time to reflect on another year of triumphs and innovations in the world of direct-to-consumer (D2C) marketing. Many of the clients we partner with at eAccountable are direct-to-consumer companies, so we want to...
The Performance Marketing Blog
How The AARRR Framework Can Help You Grow Your Business
by eAccountable | Nov 27, 2023 | Blog, Framework Series
eAccountable Framework Series What do pirates and your marketing strategy have to do with each other? The AARRR Framework, that’s what. The AARRR Framework, which is often referred to as “Pirate Metrics”, is a business model used to identify and shape critical user...
How Customer Journey Mapping Can Help You Accelerate Your Growth
by eAccountable | Nov 17, 2023 | Blog, Digital Marketing, Framework Series
eAccountable Framework Series "The customer's perception is your reality." - Kate Zabriskie Today, understanding and enhancing the customer experience isn’t just a luxury; it's a necessity. But how do you effectively put yourself in your customers shoes? ...
Boost Your Revenue With The Conversion Sequence Heuristic Framework
by eAccountable | Nov 14, 2023 | Blog, Framework Series
eAccountable Framework Series In the always changing landscape of digital marketing, maximizing your conversion rates is paramount to growing your business. To achieve this, it's essential to employ a proven framework that can fine-tune your marketing collateral and...
Exciting News: Introducing Amazon Affiliate Partnerships in 2024!
by eAccountable | Nov 12, 2023 | Affiliate Marketing, Amazon, Blog
eAccountable is thrilled to unveil a revolutionary offering that promises to reshape the way you do business on Amazon. Starting on January 1st, 2024, we're introducing Amazon Affiliate Partnerships, and we're excited to share all the incredible possibilities it...
How To Make A Great Amazon Listing
by eAccountable | Nov 8, 2023 | Amazon, Blog
What makes a great Amazon listing? If your business has an active Amazon channel, then you should be asking yourself this question. Amazon is the world’s biggest online marketplace, and it gives you the opportunity to reach thousands upon millions of new...
How The STP Marketing Model Can Grow Your Business
by eAccountable | Nov 1, 2023 | Blog, Framework Series
eAccountable Framework Series “Your customer isn’t ‘everyone’” - Seth Godin While you might like it if ‘everyone’ bought your product, that isn’t how it works. Even the most popular brands in the world understand the diversity of their target market. The truth...
How eAccountable Harnesses the Power of Direct Response Marketing to Drive Business Growth
by eAccountable | Oct 16, 2023 | Blog, Digital Marketing
https://youtu.be/JAdKTx14Wy8?si=jB65F_d0jGLHd072&t=308 “The trouble is that many copywriters and agencies don’t think in terms of selling. They’ve never written direct response–they’ve never tasted blood.” - David Ogilvy These words from marketing legend David...
What To Do About Google’s Latest Algorithm Updates
by eAccountable | Oct 11, 2023 | Blog, SEO
Many websites that rely on SEO for their business are hurting right now. Over the last several weeks, Google has deployed a series of very volatile and impactful algorithm updates that have rendered many SEO initiatives either useless or toothless. We've...
Apple iOS 17 Has Arrived: What Does It Mean For Your Business?
by eAccountable | Oct 6, 2023 | Blog, Digital Marketing
Apple has announced iOS 17 which is now available for users to download. Beginning with iOS 14.5, Apple rolled out significant changes to data tracking that affected how third-party cookies are stored and, subsequently, how marketers track and analyze traffic. ...
The Direct Link Between Faster Payouts And Increased Affiliate Revenue
by eAccountable | Oct 5, 2023 | Affiliate Marketing, Blog
How do you incentivize affiliates to actively sell your product? Remember, time is money. No matter what commission rate you are offering, affiliates care about how fast they are able to receive their payout. If they’re able to get their payouts faster, they'll...
Increase your Amazon Forecast: Highlights from the Amazon Accelerate Conference 2023
by eAccountable | Sep 26, 2023 | Amazon, Blog
The eAccountable team got back from the Amazon Accelerate Conference in Seattle last week. There are quite a few exciting moves that should help sellers drive more revenue. During the event, attendees were presented with several exciting developments aimed at...